Our world is becoming increasingly dominated by online shopping, digital communication and conversation, and international shipping and handling today. Thanks to the Internet and social media channels dictating our purchasing behavior, businesses are spending less time considering what is needed at their brick and mortar location, and more time figuring out eCommerce for their website.
The problem with this gap in attention is that businesses are losing sight of the bread and butter of their operation, failing to consider the branding benefits that come with professional, custom signs situated right outside their operation.
The power of UK signage is one that has managed to stand the test of time. Here are 5 reasons why your business needs to consider a business sign today:
1. First Impressions
First impressions are lasting impressions, which means your business sign is critical to the success of your operation. People form an initial idea regarding your business simply by looking at the sign at the entrance. If it’s old, outdated, or sloppy, people will associate your business with that kind of performance, never giving you a chance to prove yourself. Whether you’re an individual brand or a business, the easiest thing you could do is win people over with a clever and crisp professional sign.
2. Free Advertising
Yes, there are costs associated with having the sign initially made. However, it’s a one and done transaction, providing you with free advertising throughout the year as people pass by the sign every single day on their way to work, on a stroll, or just taking a joy ride. People may not realize at first that they’re being advertised to, but after passing your sign 100 times, they’ll come to know you and your brand subconsciously.
One of the most photographed parts of any business, whether it’s in the newspaper or on social media, is the big professional sign just outside the brick and mortar location. If there’s ever a reason for the media to come run a story on you, that sign is going to be the front and cover image of what people see when they read about you and your services.
4. Digital Connection
You can put your digital handles and URLs right on your professional signs, connecting the offline world with your online world. Just because a sign is a physical investment doesn’t mean it can’t be just as valuable for what you are trying to achieve in terms of online sales today.
Branding is everything today. You want your logo, color scheme, and social media content to be consistently branded absolutely everywhere. The competition is stiff, which means the more you solidify your branding with consumers, the more you will come to own specific color pairs and logo designs.